Hello,
I'm Pravar Shah
I am a highly adept UI/UX designer based in London, specialising in crafting exceptional user experiences. I have spurred the UI/UX design, brand guidelines, and overall branding for Trinka.ai, the world's first Advanced Grammar Checker for Academic content, and Enago's payment UI/UX strategy. My track record in User Interface design demonstrates consistent success.
​
Furthermore, I have successfully revamped websites across a wide array of culturally diverse markets for the company's major brands like Enago and Ulatus websites for regions such as Korea, China, Japan etc. catering to different requirements and a diverse array of software.
​
Commencing my career as a graphics designer, I have enriched my skill set by leading the social media branding
efforts for renowned clothing and bike manufacturers like Max Fashion, Voxpop, and Hyosung Superbikes. This hands-on involvement has further refined my design skills and meticulous attention to detail.
​
My experience also shines through in adopting a user-centric approach, resulting in the creation of intuitive and visually captivating interfaces. My capabilities encompass conceptualising UI/UX design strategies for brands, generating wireframes, crafting mock-ups and prototypes, and defining comprehensive guidelines that proficiently convey design concepts.
​
I am excited to bring my expertise to your organisation, translating it into impactful outcomes and crafting memorable, delightful user experiences that resonate with your audience.
EXPERIENCE
EXPERIENCE
Work Experience
2024
Incipio Group, London
Supervisor (April 2022 - Present)
​
-
Provide guidance and direction to a team of 60 staff members, ensuring a cohesive and motivated team environment. Delegate tasks effectively, monitor performance, and facilitate regular team meetings to discuss goals and address any issues or concerns. Earned rapid promotion from team member to team leader, to supervisor within this short space of time. Received Team Member of the Year award.
-
Oversees the delivery of exceptional customer service by setting high standards and leading by example. Resolves customer complaints or inquiries promptly and professionally, ensuring customer satisfaction and loyalty.
-
Manages day-to-day operations efficiently, including inventory management, scheduling, and ensuring compliance with health and safety regulations. Monitors financial performance and implements strategies to optimise profitability while maintaining high-quality service standards.
-
Develops and implements promotional initiatives and designs to attract customers and increase revenue. Collaborates with the marketing/management teams to plan events, special promotions, and advertising campaigns. Monitors the effectiveness of promotions and adjusts strategies as needed to drive sales and enhance brand awareness.
2022
Scabal, London
Group Lead (4 Months)
​
-
Led a 6-person team to secure a grant, prioritising user-centric design methodologies.
-
Implemented 'Made to Measure' and 'Capsule Wardrobe' features, achieving 100% client approval and streamlining user experience.
-
Conducted usability testing, resulting in a 60% efficiency boost and heightened user satisfaction.
2017-2021
Crimson Interactive, Mumbai
UI Designer (4 Years 4 Months)
​
-
Led end-to-end design project using Figma, resulting in a 55% increase in user satisfaction for Trinka.ai.
-
Revamped website UIs for global markets, increasing engagement by 42% and conversion rates by 22%.
-
Recognised/awarded for designing an excellent promotional poster for ISMPP, contributing to a 30% increase in contract acquisitions.
2015
The New Delis, London
Internship (4 Months)
​
-
Spearheaded rebranding initiatives, resulting in a 60% increase in online engagement.
-
Proposed promotional strategies leading to a 40% surge in lunchtime sales.
-
Provided cost-effective photography services, saving 70% on expenses.
2013-2014
Digital F5, Mumbai
Graphic Designer (11 Months)
​
-
Earned rapid promotion to Associate Designer within three months.
-
Drove a 200% increase in sales in a leading client business through effective promotional designs.
-
Enhanced client satisfaction and retention by 80% through proactive communication and relationship-building.
EDUCATION
My Qualifications
MSc in User Experience Design - 2021
DISTINCTION
B.A. Honours Graphic Design - 2015
2:1
Higher National Diploma in Interactive Media - 2013
MERIT
Certification in AAASP program - 2011
CREDIT