Scabal
Scabal stands as a premier tailoring brand, dedicated to sourcing the most exquisite materials, defining impeccable styles and shapes, and implementing tailoring techniques that culminate in bespoke suits crafted to meticulous client specifications.
DETAILS
Role
User Experience Design
Group Lead
Prototype & Wireframe
User Interface Design
Timeframe
Feb 2022 - May 2022
4 Months
Location
London, UK
PROJECT
Overview
Scabal's core focus revolves around offering B2B services to a wide spectrum of companies, tailors, and garment manufacturers across various countries globally.
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Following the given brief, our objective was to introduce modern tailoring features to the Scabal website while executing a comprehensive redesign. This real-time project was undertaken for an actual client. As the group leader, responsibilities involved coordinating with the team, comprehending requirements, and formulating a solution that is both straightforward and impactful. My role extended beyond leadership; I was actively engaged in materializing UX concepts and creating prototypes as part of the project's execution.
AIM
The aim is to create a sustainable solution through made-to-order by introducing it to a wider audience and creating a personalised online experience for potential customers.
Objectives
1
Surveys and interviews to gather data about user behaviours
2
Analysis to discover data patterns and user pain points
3
Competitor analysis to understand business trends
4
Inspire from competitor
design trends
5
Hi-fi prototype to give a better user experience
6
Gather feedback from the stakeholders
The big idea
The following three conclusions were derived through a comprehensive approach that included interviews, surveys, meticulous research, in-depth analysis, and careful examination of the database provided by the client and from our research:
Personalise
Styling
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Location-based - to reach a wider audience
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Brand Loyalty - based on customer purchase history
Using
Technology
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​Using AI to build a virtual wardrobe
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Modification of ready to wear
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Revisit and amend created capsules
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Customisable made-to-measure and consult stylists
Online Consultations
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Video consultancy support equivalent to in-store experiences
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Chatbots to assist with queries
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Book an appointment
Features
Distinguishing ourselves from other brand websites in the market, we offer three exceptional features that redefine user experience:
Immersive Reality
The following screens represent the Hi-Fi sample designs made for the clients based on the suggested features by group
Main Screen
Personalized Wardrobe
Self-Customisation
Walkthrough Video
